I work with a lot of different people and often get asked if I know any secrets to selling your home. While PRICING is themost important part of selling your home, there are also several other secrets that will help sell your home!
1. Clean out your closets! I can promise you buyers looking at your home will be snoopy! Don't use your closets to hide all of your junk! Buyers have junk too, and will be checking your closets out to see where they will store their junk when they move in! Before selling, clean out the closets and spray them down with Febreeze. It will help their snooping be more pleasant!
2. When you have buyers coming to your home, make sure and turn on all the lights and open the window shades. Everyone loves a fresh smelling home and your buyers aren't different! Creating an open feel in your home will go a long way in motivating potential buyers.
3. Make sure that all your light bulbs work! We all tend to let lights burn out and it negatively impacts your potential buyers. Don't be lazy: replace those lights!
4. Hide your pets. Most people love/like/adore animals. We don't spend 8 billion dollars a year on their care because we hate them! But remember, not EVERYONE loves pets. Your buyers might be turned off when your dog runs up and slobbers on them! Be on the safe side and stash your animals outside. It will increase your chances of selling to non animal lovers.
5. Quick Repairs win the race. You need to make sure all your fixtures work. This doesn't mean spending thousands buying new upgraded fixtures! Just ensure that all your faucets and drains work, fill in any major drywall chips, etc. It will help provide your buyers with more value and it doesn't cost a lot!
6. Make YOUR house THIER House. The less personalized your home is the better. Your buyers really don't care about your amazing moose mount, or those paintings your kids drew for you! They want to look at your house and imagine THEIR kids paintings! The more things you can remove from your house that define it as yours the better.
Following these simple steps will help set your house up for sale to buyers and will help you get more money. Next week I will follow up with several more tips that should be done by your Realtor! Just remember the original feeling of excitement you have when you moved into your new home and try and recreate that feeling for potential buyers!
There are lots of people who "sell" real estate for a living. Being a Realtor is a very rewarding career. The availability of Realtors allows you to choose someone who you connect with and trust very easily. Connecting with your Realtor is a very important step towards selling a buying a home, and having someone you trust makes that decision much easier. There is a very fine line between a Realtor who "sells" a home, and a Listing Agent. You can't focus on both fields as a Realtor. Once you become a "Seller's Agent" (the industry term for someone who focuses on listing homes for sale) it directly changes your focal points. I personally do work with buyers as well, but my marketing and years of experience lend themselves to the nuances of being a Listing Agent. In this article, I wanted to give you a few questions that help differentiate buyer agents and seller agents, and hopefully it will help you make the best choice when finding the Realtor to sell your home! Following are some of the questions you should ask the agent your interviewing to sell your home (some of my inspiration for this article came from Hgtv.com)
1. How much? The BIG one. Oftentimes, the highest price isn't always the right price! After the agent gives you their CMA (Comparative Market Analysis) have them explain why they priced your house accordingly. If you were to ask 3 agents for pricing on your house, and 2 agents price your home at 250k and the other agent's price is 350k, you need to know why they priced your house so high. Your not in a competition to charge the most for your home, you trying to SELL your home and pricing too high in the market is a sure way to not selling.
2. How has the business changed in the last five years? This question will help you identify the listing agents marketing strategy. Our market in Pullman is very relational. People often do business with each other based solely on referrals. It is how we do things out here and trust is typically a non-issue. How we each use marketing is the differentiator. At Windermere, we have started several advice columns (like this one) and are working with our sellers to build individual websites for all our listings, while also working on our social media presence to reach more buyers. Steps like the above and asking about market changes will help you find the Realtor that identifies with your "kind of buyer."
3. What about your last deal surprised you? An easy way to find out about your Realtors personality. You want to make sure you get along and like how they answer this question!
4. May we contact your previous clients. Everybody knows at least a Realtor or two, but not everyone will recommend a Realtor! Transparency is the name of the game, and in a small town like Pullman it is easy to check references about a specific Realtor. Do your homework! You won't make many decisions that are more important then buying or sellingyour home.
The above tips should help you develop a closer relationship with the Realtors your interviewing, helping you be more sure of your decision. If you have any questions about real estate and our market, please feel free to contact my office. Everyone knows that Chris Clark has one focus: Helping you List it, Sell it, and get on with your life.